MARKETING YOUR HOME

 

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EFFECTIVE ADVERTISING

With Christie's Sereno, your property will become part of our family. Using artistically balanced photography and design, your property will appear in an extensive collection of publications and internet portals with far reaching exposure to the area's most qualified and affluent buyers.

  • San Jose Mercury News

    Long understood to be Santa Clara County's dominant daily newspaper; Christie's Sereno's properties are marketed with a full-color display advertisement in the Open Home Guide, ensuring our listings will receive maximum exposure.

  • Silicon Valley Community Specific Papers

    Serving each of the distinct neighborhoods and cities in our marketplace, these weekly newspapers allow the marketing of your property on an intimately local level. These include, but are not limited to, the following publications: Los Gatos Weekly, Saratoga News, Almaden Resident, Almaden Times Weekly, Willow Glen Resident, Los Altos Town Crier, Palo Alto Daily Post and Peninsula Premier Homes.

  • Santa Cruz Specific Publications

    Serving the Santa Cruz Coastal Area, Sereno regularly advertises Open Homes and Listings in the Santa Cruz Sentinel, Coastal Homes Magazine and Homes Magazine.

  • Direct Mailing and Top Producing Agent Distribution List

    Christie's Sereno will use direct mailing pieces to specific target markets (i.e. tenant properties and apartment complexes) and Christie's Sereno's exclusive Top Producing Agent Distribution List, a contact database consisting of the top producing sales agents in the local community and Santa Clara County.

  • Internet & Social Media Marketing

    The internet has changed the way the world does business. At Christie's Sereno we recognize the global marketplace's critical presence in the marketing of your home. Through our progressive technology platform, your property will be exposed to the increasing number of buyers who expect a robust and highly visual online Real Estate experience. Christie's Sereno has positioned itself in the key areas of web and social media that matter most to you and your property.

  • CHRISTIE'S Sereno Studio: Sereno's in-house Design and Marketing Studio

    A valuable asset for uniquely positioning, marketing and promoting your property in a professional manner that exceeds the traditional brokerage marketing model. Our Designers are able to create customized ads, design and produce professional in-house brochures and a variety of marketing materials that help our agents bring out the best qualities of your home. Being on-site provides quick turn-around, reliability and flexibility in design.

  • Luxury Real Estate

    Christie's Sereno is proud to be associated with Luxury Real Estate, a prestigious organization hosting some of the world's finest Agencies and listings. This association includes affiliation with over 3,867 International Real Estate Firms and the entire Luxury Real Estate Network.

 

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CHRISTIE'S INTERNATIONAL REAL ESTATE SERENO

SELLER ADVANTAGE

  • High Per-Agent Productivity: Ranked #2 nationally in 2019 by RealTrend for Top Firms by Average Sales Price, reflecting exceptional performance in Northern California. 

  • Hyperlocal Expertise: The agency focuses deeply on the communities it serves—including Saratoga, Los Gatos, Silicon Valley, the Peninsula, and Santa Cruz—leveraging local market intelligence to benefit clients. 

  • Comprehensive Marketing: Properties receive extensive exposure through print (e.g., Saratoga News, Mercury News, East Bay Times, Los Gatos Weekly), internet, social media, direct mail, and a proprietary Top Producing Agent Distribution List. 

  • In-House Design Studio: The Christie's International Real Estate Sereno Studio creates professional brochures, ads, and visual content to enhance property presentation. 

  • International Reach: Through partnerships, listings are distributed globally ensuring strong international exposure.

  • Green Certified: Each office is certified Green by its respective Bay Area County Green Business organization, reflecting a commitment to sustainability. 

  • Sereno Ascend: Take the stress out of selling, up to $50K to cover home sales costs deferred to close of escrow.

The firm emphasizes team collaboration, client trust, and a personalized experience, with executive team endorsement on every transaction. Agents are dedicated to maximizing exposure and achieving optimal outcomes for sellers and buyers alike.