News and Updates

  Sereno Continues to Expand its Peninsula Real Estate Reach Sereno, the San Francisco Bay Area’s most productive, locally owned, and led real estate firm, announced on Friday, October 15, 2021, that San Carlos based Dwell Realtors officially became Sereno and will be operating under the Sereno brokerage exclusively. Although the two firms merged earlier this year, the brand transition from Dwell to Sereno has […]
  Sereno ranked #1 in Large Companies by Bay Area News Group Top Workplaces 2021 Sereno is honored to be ranked #1 in the prestigious Bay Area Top Workplaces rankings for the Large Company Category. Sereno is part of an exclusive group named to the list each of the 12 years since the Bay Area News Group began recognizing Bay Area companies. The company believes the result is a testament […]
  July 10, 2021, Marks the 15 Year Anniversary of Residential Real Estate Brokerage, Sereno Sereno is pleased to acknowledge its 15th year of business as a successful residential real estate brokerage serving Northern California. Started in 2006 by a group of dedicated professionals committed to serving their clients and community in a new way, Sereno has transformed from a single office with 27 founding agents into a still hyper-locally […]
  Sereno Announces Realty World Castlerock Joins its Willow Glen Office Sereno is pleased to announce that Realty World Castlerock has joined its growing union of quality, independent firms throughout Northern California. Don Sabatini, Barbara Sauer, Sheila Santwani, Augustine Martinez, and Jason Weeks are now part of Sereno’s real estate agent team serving clients and the local community from a base on The Avenue in the […]
  May is National Mental Health Awareness Month Since 1949, National Mental Health Awareness Month has been observed in May to increase awareness surrounding the importance of mental health and wellness. Mental health is defined as emotional, psychological, and social well-being. It affects how we think, feel, and act, and helps determine how we handle stress, relate to others, and make choices. As […]
  PROP 19 Q&A On November 3rd, 2020 California voters approved Proposition 19. This new law expands the special rules allowing eligible homeowners to transfer their property’s assessed value to the purchase of a replacement property and changes the property tax rules on family transfers of real property. Purchase of Replacement Principal Residence When is this law effective? The […]
  Sereno, San Francisco Bay Area’s Leading Independent Real Estate Firm, Unites with Dwell Realtors   Sereno is pleased to announce they have joined forces with San Carlos based real estate brokerage, Dwell Realtors, led by partners Laura Bertolacci, Bob Bredel, Tatum Clarke, Joyce Romeo, Alana Corso, and their team of highly regarded agents. Dwell has been ranked number one in residential sales in San Carlos since 2015. The firm […]
  Top Ranked Compass Team Joins Sereno, San Francisco Bay Area’s Largest Independent Brokerage Sereno is pleased to announce that The Watson Marshall Group, led by Philip Watson and Stephan Marshall, has joined forces with the company. The Watson Marshall Group includes 15 agents who will work from a newly renovated space in downtown Burlingame. This expansion reflects Sereno’s commitment to preserving the spirit of the independent brokerage to […]
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  Sereno Ignites a New Era for the Leading Independent Real Estate Brokerage Sereno expands into the East Bay, Tahoe, and reveals an evolved brand image to better serve Bay Area agents and their buyers and sellers, throughout the region. “We remain dedicated to leveraging the advantages of being an independently branded, locally-owned business and continue to do our part to support our agents and local communities.” Chris […]
  Sereno Group Announces the 2020 Joanne Knapp Community Service Award, Sereno Group Spirit Award and J. Rockcliff Courage Award Recipients The Joanne Knapp Community Service Award is given each year to an associate who exemplifies Sereno Group’s spirit of proactive community connectedness and involvement through thought, spirit, and action. The award is in honor of Joanne Knapp, one of Sereno Group’s original associates who had a long history as a well respected and beloved Realtor in […]
  Learn about the 10 nonprofits we are supporting this #GIVINGTUESDAY In honor of Giving Tuesday, the Sereno Group 1% For Good Charitable Foundation is donating $20,000 to 10 trusted Bay Area nonprofits to address the local challenges of the COVID-19 pandemic. Here are the 10 non-profits we have chosen and what they are doing for our local communities. We hope you will join us on […]
  Sereno Group Honored to be #21 in the Silicon Valley Business Journal’s 2019 Top Philanthropic Givers List Sereno Group is pleased to announce that the company has risen to #21 (up from #26 last year) in the Silicon Valley Business Journal’s Top Corporate Philanthropists. Social impact has always been a part of the company mission and the Sereno Group 1% For Good Charitable Foundation is an extension of the belief that businesses […]
  Learn about the 10 nonprofits we are supporting this #GIVINGTUESDAY In honor of Giving Tuesday, the Sereno Group 1% For Good Charitable Foundation is donating $20,000 to 10 trusted Bay Area nonprofits to address the local challenges of the COVID-19 pandemic. Here are the 10 non-profits we have chosen and what they are doing for our local communities. We hope you will join us on […]
  Farmers Market Shopping Tips and Local Locations Shopping at farmers markets is a great way to get out in the community, eat better, and cut out the warehouses, distributors and retailers that lengthen the time and distance between you and your food. It’s also a great way to get to know the hard-working folks who grow your food. These markets contribute to […]
  Sereno Group Continues Fulfilling its Vision of Unifying Independent Agents and Firms by Partnering with the Granger Group in Lake Tahoe With the rapidly changing brokerage landscape and increase in mergers and consolidations by national and venture-backed brands, Sereno Group, the San Francisco Bay Area’s largest independent real estate brokerage, announced today that the Granger Group in Lake Tahoe has joined the organization as part of its growing unification of true independents. Having this exceptional team […]
  1% For Good Success Story – The Mabury Bridge Housing Community   In 2018 the Sereno Group Los Gatos, Willow Glen and Saratoga offices joined forces and donated a $50,000 grant to Habitat for Humanity’s Mabury Bridge Housing Community. Throughout 2019, several groups of Sereno Group agents and staff volunteered onsite to help build the emergency sleeping cabins that would act as safe, comfortable places to […]
  Emergency Preparedness Resources Wildfires move extremely fast. What’s your plan?   Don’t be caught unprepared. Pack a GO BAG with critical belonging and essentials. Establish a meeting spot with your loved ones. Make a plan for evacuation. Sereno Group is here to help. If you know of anyone who is in need of assistance to get ready, please […]
  Sereno Group’s Acquisition of J. Rockcliff is Part of a Mission to Strengthen the Industry As fate would have it, Sereno Group kicked off the Independence weekend with the announcement that we are expanding our independent footprint into the East Bay marketplace with the acquisition of J. Rockcliff. This new chapter in our journey marks a wonderful opportunity for us and expands our geographic reach to a part of the […]
  Independent Brokerages Unite! Sereno Group is pleased to announce the acquisition of J. Rockcliff in the East Bay. As the largest independently owned and locally operated real estate brokerage in Silicon Valley and Santa Cruz coast, this move strengthens Sereno Groups’ Bay Area presence and furthers its quest to promote and protect agents’ livelihood and best serve clients […]
  Honoring Men’s Mental Health: Sereno Group Co-Founder Ryan Iwanaga Talks About Depression I am a man and I live with depression. I am expressing this publicly for the first time. By sharing this truth, my intention is not so much to find relief from the weight of it, though there is some of that, but instead to share my experience in the hope it might give others, […]