News and Updates July 10, 2021

July 10, 2021, Marks the 15 Year Anniversary of Residential Real Estate Brokerage, Sereno

Sereno is pleased to acknowledge its 15th year of business as a successful residential real estate brokerage serving Northern California.

Started in 2006 by a group of dedicated professionals committed to serving their clients and community in a new way, Sereno has transformed from a single office with 27 founding agents into a still hyper-locally focused organization with 16 offices that now serve communities throughout Northern California.

“Over these past 15 years, Sereno held firmly to the belief that a small group of people can change the world and that a for profit company can do good things and not lose its soul. This spirit is held in the hearts and minds of our people and we have great faith in what the next 15 years will bring,” Chris Trapani, Co-Founder.

Among the many notable accomplishments, Sereno is now home to 600 agents and closed over 25,000 transactions, been a Top Silicon Valley Giver since 2013 and Top Bay Area Workplace since 2010. In 2020, the firm closed over $4.7B in sales and was ranked Number 3 in the nation by RealTrends for average sales price.

“I have always maintained that Sereno’s greatest strength is its people and for the past 15 years, that belief has held true and allowed us to create a real estate practice with meaning. The fact we are here and thriving 15 years later speaks to the success of our brokerage. Today we honor the individuals, both inside and outside Sereno, who have supported our vision along the way,” Ryan Iwanaga, Co-Founder.

News and Updates June 4, 2021

Sereno Announces Realty World Castlerock Joins its Willow Glen Office

Sereno is pleased to announce that Realty World Castlerock has joined its growing union of quality, independent firms throughout Northern California.

Don Sabatini, Barbara Sauer, Sheila Santwani, Augustine Martinez, and Jason Weeks are now part of Sereno’s real estate agent team serving clients and the local community from a base on The Avenue in the heart of Willow Glen.

“To our friends, neighbors, and clients, we may be changing our Willow Glen address but we are still your lifelong resource and partner in real estate,” said Don Sabatini of the move to Sereno.

Realty World Castlerock was founded in January 2010 by Don Sabatini. Over the past 11 years, they have been involved with the Willow Glen Neighborhood Association and support community events such as the Wine Walks and Trick-or-Treat in The Glen. Together, they built a formidable and productive, boutique firm founded on integrity and strong relational bonds with their agents, clients, and the local community.

“We are super excited to welcome Don and his agents into the Sereno Willow Glen office. Being neighbors on The Avenue, I would often see Don and Barbara supporting our local community and have great respect for the office they built. With their sense of community mindedness, they are a great fit for our office and I look forward to working with each one of them,” said Jason Noriega, VP of Experience, Willow Glen.

This addition follows Sereno’s recent merger with Dwell Realtors in San Carlos, the acquisition of J. Rockcliff Realtors in the East Bay as well as multiple organic growth offices founded in partnership with independent and locally minded teams throughout the Bay Area and beyond. As a result, Sereno has seen its presence expand and related production increase by over 40% on a year over year basis. Along with this increase in production, Sereno is determined and destined to advance it’s annual charitable giving as well.

Click HERE for the full Press Release.

News and Updates May 10, 2021

May is National Mental Health Awareness Month

Since 1949, National Mental Health Awareness Month has been observed in May to increase awareness surrounding the importance of mental health and wellness. Mental health is defined as emotional, psychological, and social well-being. It affects how we think, feel, and act, and helps determine how we handle stress, relate to others, and make choices.

As we continue to adjust to the COVID-19 global pandemic, Sereno thought it would be helpful to share resources to support you, and your loved ones, if you are feeling alone, or in need of ways to reach out for healthy conversation during this challenging time.

The pandemic has radically shaken our world. Please do not underestimate this fact. With so much uncertainty swirling around our communities, now is the time to be gentle, reach out to anyone you think might need help, and even make the vulnerable call to ask for help for yourself.

Everyone here at Sereno is committed to supporting our communities during this extraordinary time. Here are some resources and organizations that might spark ideas and offer assistance:

Momentum for Health offers adults, adolescents, and families a vast array of high-quality programs and services that promote a healthier, independent future. The organization focuses on the delivery of comprehensive behavioral health services that are accessible, integrated, effective, and engaging.

Seize the Awkward has some wonderful ideas for beginning those somewhat awkward conversations.

NAMI (National Alliance on Mental Health) has all kinds of resources for reaching out to help those around you. A global threat, like this pandemic, touches all of us. Now, more than ever, we are being called upon to make a difference and together we can show people that they are not alone.

The TREVOR Project is full of ideas to support LGBTQ communities and provides valuable resources to young people nationwide who may not have anywhere else to turn to for help. Thanks to Trevor’s programs, LGBTQ youth are not alone.

The National Council for Behavioral Health is full of resources and ideas to support yourself and your community.

If you or someone you know is in need of immediate assistance, please call the National Suicide Prevention Lifeline at 800.273.TALK (8255) or contact the Crisis Text Line by texting BC2M to 741741.


News and Updates January 1, 2021

Sereno Ignites a New Era for the Leading Independent Real Estate Brokerage

Sereno expands into the East Bay, Tahoe, and reveals an evolved brand image to better serve Bay Area agents and their buyers and sellers, throughout the region.

“We remain dedicated to leveraging the advantages of being an independently branded, locally-owned business and continue to do our part to support our agents and local communities.” Chris Trapani, Co-Founder, and CEO of Sereno.

The Bay Area’s leading independent real estate firm with over 500 agents serving Silicon Valley, the SF Peninsula, Santa Cruz, the East Bay, and Lake Tahoe, has significantly evolved its brand image to mark the beginning of a new era for the nearly 15-year-old company and reignite the spirit of independent real estate at scale throughout the region.

Sereno’s latest expansion with the recent acquisition of J. Rockcliff Realtors makes it the largest independent and locally-owned real estate company in the Bay Area. The company’s dedication to local communities through its Sereno 1% For Good Charitable Foundation, will now benefit more residents.

“In a time when many Bay Area real estate companies have either consolidated under a national company’s umbrella or become franchisees for corporate brands, we’ve doubled down on promoting and advancing the independent real estate brokerage and agent,” said Chris Trapani, Co-Founder and CEO of Sereno.

“To us, a locally-operated business means leaders who are present and involved, agents who are supported and connected to their communities and their company, as well as consumers who are served by people who are driven by contributing to the community overall,” said Ryan Iwanaga, Co-Founder and Chief Experience Officer.

Trapani and Iwanaga, together with a group of a few dozen founding agents, launched Sereno in 2006 with the vision of creating a real estate company that is truly connected to its communities, holding true to a responsibility not only to serve those communities but to build them and give back as much as possible. Their goal was to hire and support the most experienced, respected, and productive Realtors and make meaning along the way with a socially responsible approach.

Sereno’s founding team believes that preserving a more independent, locally-operated real estate brokerage option for agents and consumers ensures the long term integrity of the business. It provides an authentic connection to the company and the communities it serves while allowing Sereno to remain hyper-local in its service platform and offerings while reinvesting resources locally. Sereno believes this philosophy and approach best serve agents and their client’s long-term interests.

The Sereno 1% For Good Charitable Foundation, an agent-driven initiative, was recently ranked #21 in corporate philanthropy among Silicon Valley companies. To date, the Foundation has generated over $3.4 million in charitable donations. The brokerage, as well as many of its agents, commit to donating a portion of their commissions which is then distributed to local nonprofit organizations.

“Sereno agents are very involved in our 1% For Good program,” said Kirsty Duncan, Director of Social Impact. “For so many of us, it has become an incredible way to really connect with the people around us on a human level, and to fuel a passion for helping, which is so incredibly needed right now.”

The Sereno 1% For Good Charitable Foundation has contributed to over 246 local nonprofit organizations.

For more information and to see the new Sereno brand launch, visit

Click HERE for the official press release.

News and Updates December 16, 2020

Sereno Group Announces the 2020 Joanne Knapp Community Service Award, Sereno Group Spirit Award and J. Rockcliff Courage Award Recipients

The Joanne Knapp Community Service Award is given each year to an associate who exemplifies Sereno Group’s spirit of proactive community connectedness and involvement through thought, spirit, and action. The award is in honor of Joanne Knapp, one of Sereno Group’s original associates who had a long history as a well respected and beloved Realtor in Santa Clara. Joanne was instrumental in the early phases of Sereno Group’s community-minded, values driven business model and acted as a trusted advisor to the founders.




Joanne Knapp Community Service Award Winners:




The Sereno Group Spirit Award is given each year to an associate who embodies Sereno Group’s ideals of high integrity and responsible real estate practice, selflessness, and a commitment to the communities we serve. The award was inspired by Sallie Morgan, a legendary and admired Realtor in the Silicon Valley who made significant contributions to Sereno Group’s growth and success.




Sereno Group Spirit Award Winners:




This year we introduced the J. Rockcliff Courage Award. This award will be presented annually to individuals who exhibit courage, inspiration, and leadership in the face of both personal and professional adversity. The award is named in recognition and honor of J. Rockcliff Realtors’ legacy as one of the Bay Area’s premiere independent brokerages.




J. Rockcliff Courage Award Winners:


News and Updates November 30, 2020

Learn about the 10 nonprofits we are supporting this #GIVINGTUESDAY

In honor of Giving Tuesday, the Sereno Group 1% For Good Charitable Foundation is donating $20,000 to 10 trusted Bay Area nonprofits to address the local challenges of the COVID-19 pandemic.

Here are the 10 non-profits we have chosen and what they are doing for our local communities. We hope you will join us on this #GIVINGTUESDAY and make a donation directly to one or more of these worthy organizations.


With your support, neighbors in need will find real help …

News and Updates November 23, 2020

Sereno Group Honored to be #21 in the Silicon Valley Business Journal’s 2019 Top Philanthropic Givers List

Sereno Group is pleased to announce that the company has risen to #21 (up from #26 last year) in the Silicon Valley Business Journal’s Top Corporate Philanthropists. Social impact has always been a part of the company mission and the Sereno Group 1% For Good Charitable Foundation is an extension of the belief that businesses have a responsibility to contribute to the people and communities where they operate.

Sereno Group’s recent partnerships with both the Community Foundation Santa Cruz and Los Altos Community Foundation has increased its community impact and ability to network with other nonprofit organizations.

The company’s contributions to organizations during the fiscal year 2019 totaled $844k and benefitted Mountains 2 Sea, Downtown Streets Team, Santa Cruz Museum of Art & History, Monterey Bay Trout & Salmon Project, Santa Cruz Animal Shelter Foundation – Extra Mile, Vista Center for the Blind & visually Impaired, Felton Library Friends O’Neill Sea Odyssey, Mariano Castro Elementary School, New Creation Home Ministries, Hope’s Corner, Magical Bridge Foundation, Child Advocates of Silicon Valley, Destination Home, Hearts & Minds Activity Center, Parisi House on the Hill, Build-A-Box, Gilroy Foundation – Gilroy Garlic Festival Victim Relief Fund, Jewish Federation of Silicon Valley, LaRaza Lawyers SCC Charitable Foundation, Los Gatos & Monte Sereno Disaster Aid Response Team, Stroke Awareness, Canopy, Bay Area Cancer Connection, The Beat Within, East Palo Alto Kids Foundation, Cristo Rey High School, Renaissance Entrepreneur Center, Homework Central, Support Saratoga Elementary Teachers, Family Supportive Housing, Saratoga Senior Center, Shop With a Cop, Veggielution, National Alliance on Mental Illness Santa Clara County, and Elevate Tutoring.

The largest grant made in 2019 was $30,000 to the Los Gatos Monte Sereno Disaster Aid Response Team which helped to replace their command center trailer which is vital for local disasters like the recent catastrophic wildfires that devastated local communities.

Since 2012, this agent-driven initiative has been able to contribute to 248 philanthropic organizations throughout Silicon Valley and the Santa Cruz coastal communities and donate over $3.4 million.

“Our priority from the beginning was to discover how to leverage our business for the greatest good and I continue to be humbled and inspired by the benevolence of our group.” Chris Trapani, CEO + Founder, Sereno Group

Read the full press release HERE.

News and Updates November 18, 2020

Learn about the 10 nonprofits we are supporting this #GIVINGTUESDAY

In honor of Giving Tuesday, the Sereno Group 1% For Good Charitable Foundation is donating $20,000 to 10 trusted Bay Area nonprofits to address the local challenges of the COVID-19 pandemic.

Here are the 10 non-profits we have chosen and what they are doing for our local communities. We hope you will join us on this #GIVINGTUESDAY and make a donation directly to one or more of these worthy organizations.


With your support, neighbors in need will find real help and the necessary resources to experience hope and a new life. Your gift today will provide nutritious meals, safer shelter, life-changing programs and more.


With over 1840 people served annually, the population our organization helps is primarily low income seniors experiencing homelessness, and low income families. During this COVID-19 crisis, we are requesting additional financial support for meal supplies, supplemental food, and storage.


We have strengthened and increased our services addressing financial instability, access to food, mental health, and isolation. Our success depends on YOUR support. Any donation, big or small, will bring help and support to many needy people in our community.


We provide services for children and adults with physical and developmental disabilities ages 0-85. Via Services has been a staple in the Bay Area special needs community for over 75 years, and we will persevere through COVID-19 and the setbacks it has brought to our organization. But, we can’t do it alone. We are asking for your help to raise $50,000 to prepare for our reopening of Via West Campus, once we are safely allowed to do so. Your donation will ensure that our camps will be ready to welcome those in need back to the safe, loving, and fun environment that our community has relied on for the past 75 years.


West Valley Community Services offers a range of services, including a food pantry, affordable housing, emergency financial assistance, a mobile food pantry, financial coaching, family support, access to public health and food assistance benefits, case management, and referral services. Our programs target families with children, at-risk youth, seniors, individuals, and disabled adults who are extremely low-income, living on a fixed-income, homeless or are at risk of becoming homeless.


Trinity Center is a non-residential program serving homeless and working poor adult men and women in Walnut Creek and Central Contra Costa County. As a result of COVID-19, demand for services is steadily increasing and we need help to meet this need and to keep our entire community safe, especially for those that have nowhere to shelter in place during a pandemic.


SJWHTF serves cancer patients in the Tri-Valley cities of Pleasanton, Livermore, Dublin, San Ramon, and Danville at no cost. Your donation will continue to make funding available to local cancer patients so that they can benefit from complementary healing therapies.


The organization supports district and charter schools serving over 3,500 children in Pre-kindergarten through 12th grades in the East Palo Alto and eastern Menlo Park community. Your donation will help teachers to meet the challenges of teaching remotely during the pandemic.


SOS Meals On Wheels’ primary function is to deliver nutritious, balanced meals and friendly safety checks to homebound seniors. We fight every day to keep seniors in their homes, healthy and happy, for as long as safely possible. Your donation would offset food, meals delivery and operational costs for our Meals on Wheels system of care during a time of unprecedented need.


We are a non-profit organization dependent upon not only financial support of our communities and families, but also the endless volunteer hours donated to put on shows. We welcome any and all support and encourage local businesses to consider participating in our sponsorship opportunities.

News and Updates September 30, 2020

Farmers Market Shopping Tips and Local Locations

Shopping at farmers markets is a great way to get out in the community, eat better, and cut out the warehouses, distributors and retailers that lengthen the time and distance between you and your food. It’s also a great way to get to know the hard-working folks who grow your food.

These markets contribute to healthy food systems that sustain our land, our community, and our homes. When you support organic farmers at your local market, you directly enable them to stay on the land.

Once those store-bought veggies end up on your plate, they’re likely at least a week old and have traveled hundreds, even thousands of miles to arrive at supermarkets, and finally on your plate. Most market farmers gets up before the sun on market day to harvest, which is why the produce always seems extra fresh.

Markets also spread awareness of agricultural issues facing our largely urban society, including the truth about organic farming, genetically modified foods, fair pricing for agricultural products.

Farmer’s markets are a place for everyone and designed to be accessible to all to create a sense of community engagement.

Watch our 10 tips for shopping at your local farmers market and then check out the list below to find one near you.

SEASON: All year round
HOURS: Sundays from 9am to 1pm
21275 Stevens Creek Blvd., Cupertino


SEASON: All year round
HOURS: Sundays from 9am to 1pm
Main St. and Santa Cruz Ave. Los Gatos


SEASON: May-December
HOURS: Fridays from 10am to 2pm (10am to 1am open to seniors)
San Pedro Square, San Jose


SEASON: All year round
HOURS: Sundays from 9am to 1pm
Winfield Blvd, and Thornwood Dr., San Jose


SEASON: All year round
HOURS: Saturdays from 9am to 1pm
Allendale Ave and Science Way, Saratoga


SEASON: All year round
HOURS: Saturdays from 9am to 1pm
Murphy Ave, and Washington Ave, Sunnyvale


SEASON: All year round
HOURS: Saturdays from 9am to 1pm
1425 Lincoln Ave. San Jose


SEASON: All year round
HOURS: Sundays from 9am to 1pm
600 W. Evelyn Ave.., Mountain View


SEASON: All year round
HOURS: Sundays from 9am to 1pm
California Ave. at El Camino Real, Palo Alto


SEASON: All year round
HOURS: Thursdays from 2pm to 6pm
Portola Valley Town Center, Portola Valley


SEASON: All year round
HOURS: Saturdays from 9am to 1pm
Jackson St., Santa Clara


SEASON: All year round
HOURS: Sundays from 9am to 1pm
Chestnut St., Menlo Park


SEASON: All year round
HOURS: Saturdays from 9am to 1pm
3rd St. and Depot St., Morgan Hill


SEASON: All year round
HOURS: Wednesdays, 1:00pm to 5pm
Cedar St & Lincoln St, Downtown Santa Cruz


SEASON: All year round
HOURS: Sundays, 9:00am to 1:00pm
15th & Eastcliff Dr, Santa Cruz


SEASON: All year round
HOURS: Saturdays, 9:00am to 1:00pm
Mission St. Ext. and Western Dr., Santa Cruz


SEASON: All year round
HOURS: Saturdays from 9:00 am to 1:00 pm
North Wiget Ln & Mitchell Dr, Walnut Creek


SEASON: All year round
HOURS: Saturdays, 9:00am to 1:00pm
Main St & West Angela St, Pleasanton
News and Updates September 8, 2020

Sereno Group Continues Fulfilling its Vision of Unifying Independent Agents and Firms by Partnering with the Granger Group in Lake Tahoe

With the rapidly changing brokerage landscape and increase in mergers and consolidations by national and venture-backed brands, Sereno Group, the San Francisco Bay Area’s largest independent real estate brokerage, announced today that the Granger Group in Lake Tahoe has joined the organization as part of its growing unification of true independents. Having this exceptional team of experienced agents join Sereno Group furthers the company’s vision to unite independent brokerages and expand its footprint. Sereno Group is committed to ensuring that quality real estate agents remain in a position to provide the best service to their clients.

One of the many unexpected outcomes of the pandemic and shelter-in-place order has been a substantial reshuffling of homeowners’ geographic preferences. Secondary markets have become increasingly primary and Lake Tahoe has fast become a desirable area for Bay Area homeowners looking to relocate their primary residence. Partnering with the Granger Group is a natural progression for Sereno Group.

“Certain geographic markets have been historically complementary to each other. Perhaps, none more than Silicon Valley/San Francisco’s Bay Area and Lake Tahoe,” said Sereno Group’s CEO and Founder, Chris Trapani. “The 2020 pandemic has increased our focus and drive to provide dynamic real estate services, in expanding key markets and in order to best serve clients with the agents that know each local community best.”

Linda Granger and The Granger Group have become synonymous with Lake Tahoe real estate. Both Granger and Sereno Group have recognized their philosophical alignment for years but destiny has now brought these two fiercely independents together as one.

“As a long time resident and broker in the Tahoe area, I believe Sereno Group is a company that aligns with our local values and vision of strong leadership, environmental, and community stewardship.” Linda Granger

See the full press release HERE.