Alistair Craft

Alistair Craft Photo
Alistair Craft Team
Broker Associate
License No. 01402715 (CA)
Mobile: 831.234.1092 Office: 831.460.1100

With 22+ years of experience, Alistair's extensive roster of satisfied clientele includes the likes of technology executives, venture capitalists, professional athletes, entertainment personalities, leading attorneys, firefighters and front-line health care providers. Thanks to his exceptionally loyal clients, personal referrals and repeat business form the foundation of Alistair's career.

Alistair's vast local knowledge, expertise and track record have made him the most sought after Realtor„¢ to represent exclusive, architecturally significant and iconic properties, and has helped him to procure some of the highest prices in the county. He has closed over 500 million in sales since 2003, setting various records throughout his career.

Alistair is also the area's leading expert on new developments, having exclusive listing representation of Aptos Village, Mar Sereno Estates and Cabrillo Commons.

Savy negotiations and cutting edge marketing strategies join uncompromising integrity as the hallmarks of Alistair's personalized client services. Alistair skillfully structures deals designed to put clients in their dream homes, providing expert guidance and utilizing an abundance of professional resources. Without a doubt, his success is the product of his unremitting work ethic and top-notch professional service. Alistair has set an incomparable standard among his peers.

Alistair and his wife, Kathy, reside at their home in Santa Cruz, while their two adult daughters, Kaylee and Macy, have ventured out on their own. Alistair is an avid mountain biker, snowboarder and lifelong surfer. Alistair won the Nelscott Reef Big-Wave Classic a record three times from 2007 to 2009 with partner Adam Replogle, was a nominee for the Billabong XXL Global Surfing Awards Biggest Wave of the Year and Surfer Poll Awards, and has been featured in numerous international magazine and video features.


Professional Affiliations/Education
CAR Salesperson License 2003
CAR Broker license 2011
Founding Realtor Sereno Group Real Estate, Los Gatos Office
Founding Realtor Sereno Group Real Estate, Santa Cruz Office
B.S. Industrial Technology/Sales+Marketing, Cal Poly SLO