News and Updates January 11, 2017

Sereno Group Gains Bay Area Green Business Certification

LOS GATOS, CA—May 21, 2007. Sereno Group Real Estate announced today it has been awarded certification as a Green Business by the Bay Area Green Business Program, after meeting the program’s requirements and standards for conserving resources, preventing pollution and minimizing waste.

“We are honored to be recognized as a green business by the Bay Area Green Business Program,” says Chris Trapani, owner and CEO of Sereno Group, “One of our Company’s long term goals is to be a meaningfully sustainable company and the Green Business Program helped us articulate one step in that plan. Through the certification program, we can operate our business to better serve the community and environment on an ongoing daily basis.”

Serving on Sereno Group’s Environmental Committee, agents Amy Grabill, Sean Manning and Roger Knapp were instrumental in working with the Bay Area Green Business Program to meet the certification criteria. The process occurred over several months of consultation, planning and execution of eco-minded systems and office upgrades.

Bay Area local governments in collaboration with US EPA and Cal EPA Department of Toxic Substances Control developed the program to recognize those local businesses looking to improve their environmental performance. Over 850 businesses and public agencies have been certified since 1996.

For additional information please visit http://www.greenbiz.ca.gov/.

About Sereno Group:

Opened since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. In this short period of time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Headquartered in Los Gatos, Sereno Group agents service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information visit www.serenogroup.com.

News and Updates January 11, 2017

Sereno Group Hosts Community E-Recycle Day

LOS GATOS, CA—July 2, 2007. On Saturday, June 30, 2007, Sereno Group Real Estate partnered with ASL Semi of San Jose, CA to host a successful e-recycle day with over 200 participants from the community of Los Gatos and surrounding areas dropping off items for safe and environment friendly recycling.

With the help of ASL Semi, Sereno Group created a drop off zone at the Sereno Group’s Los Gatos office parking lot, where donors delivered various items, including televisions, computers and computer monitors, vcr’s and laptops, totaling over 7 tons of recyclables.

These and other items are no longer considered safe for landfill disposal. As outlined in The California Electronic Waste Recycling Act of 2003, all California consumers and businesses must dispose of products containing Cathode Ray Tubes (CRT’s) in an environmentally sound manner.

With this in mind, Margie Archer, an agent with Sereno Group Los Gatos, organized the e-recycle day to provide the local community with a viable avenue for disposing of old and out of use CRT classified items.

“The initiative taken by Margie to organize and execute the e-recycle day was excellent,” said Chris Trapani, President and CEO of Sereno Group, “Margie’s vision came from her desire to create a positive difference in the community and the environment. And the event was a tremendous success for everyone involved.”

“It was amazing watching the community respond,” Archer said, “We moved over 7 tons of recyclables in a responsible way. It feels great to give back in such a significant way.”

ASL Semi was founded in 1998 to provide a commercial outlet for excess Semiconductor Manufacturing Equipment and material. In 2002, ASL assembled a consulting team to provide Management consulting to Silicon Valley companies. ASL is located in downtown San Jose.

For additional information, please visit: http://www.ewastedropoff.com/.

About Sereno Group:

Opened since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. In this short period of time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Headquartered in Los Gatos, Sereno Group agents service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information visit www.serenogroup.com.

News and Updates January 11, 2017

Sereno Group Supports Chicago Title’s Make-A-Wish Softball Tournament & Wins The Title Along The Way

LOS GATOS, CA—September 4, 2007. During the week of August 13th, playing under the name of Sereno Sluggers, Sereno Group Real Estate supported and participated in Chicago Title’s 15th Annual Make-a-Wish Softball Tournament at Twin Creeks Sports Facility in Sunnyvale, CA, and finished the week by winning the Minor Division Championship.

The Sluggers, consisting of Sereno Group agents, family and friends played well throughout the tournament. The team played the Championship game on Friday, August 17th against a very skilled team from Customer Service Realty. Trailing throughout the game, the Sluggers came back from five runs down to win in the bottom half of the last inning with two outs.

“As exciting as the championship game was, we were more thrilled to be participating in such a longstanding and wonderful event,” said Chris Trapani, President and CEO of Sereno Group, “The Make-a-Wish Tournament is one of the biggest events in the Silicon Valley real estate community and to have the opportunity to support and contribute to such a worthy cause is fantastic.”

This year marked the 15th year of the Chicago Title Make-a-Wish Softball Tournament and all proceeds go to The Greater Bay Area Make-a-Wish Foundation.

The Greater Bay Area Make-A-Wish Foundation® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Proceeds from MakeA-Wish fundraising efforts are used to fulfill children’s dreams and create special memories for the entire family. The Foundation is committed to never having to turn down an eligible child’s wish due to the lack of funds. For more information go to www.makewish.org.

About Sereno Group:

Opened since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. In this short period of time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Headquartered in Los Gatos, Sereno Group agents service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information visit www.serenogroup.com.

News and Updates January 11, 2017

Chris Trapani And Sereno Group A Finalist For Broker Of The Year

LOS GATOS, CA—October 2, 2007. Sereno Group Real Estate’s President and CEO, Chris Trapani has been named one of three finalists for the 2007 Structures Award for the Residential Broker of the Year, presented by one of Northern California’s top business publications, the Silicon Valley/San Jose Business Journal.

“I am honored and humbled to be one of the three finalists for the Broker of the Year,” said Chris Trapani, President and CEO of Sereno Group, “To be recognized for the award is more of a testament to the quality and professionalism of the Sereno Group as a whole than any one person. Our philosophy has always focused on leveraging the strength of the group to create opportunity for everyone involved. This nomination is a testament to that philosophy and, again, is more about the people I work with than me.”

The winner of the award will be announced at the Silicon Valley/San Jose Business Journal’s Structures 2007 Awards ceremony on Thursday, October 11 at the Marriott Hotel in San Jose.

For more information visit http://www.bizjournals.com/sanjose/.

About Sereno Group:

Opened since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. In this short period of time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Headquartered in Los Gatos, Sereno Group agents service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information visit www.serenogroup.com.

News and Updates January 10, 2017

Sereno Group Records $500,000,000 In 2007 Sales Volume

LOS GATOS, CA—January 15, 2008. Sereno Group Real Estate recently celebrated their first full year of business in 2007 by announcing the company produced in excess of $500,000,000 in residential sales volume, ranking them fourth among Santa Clara County residential real estate brokerages. More importantly, the production ranks Sereno Group highest in per agent closed dollar volume among the top five residential real estate companies in Santa Clara County.

“Our first year production is a testament to the quality of people we have at Sereno Group,” says Chris Trapani, President and CEO of Sereno Group, “I am proud what our agents accomplished in spite of a more challenging market.”

Trapani also pointed to the fact that Sereno Group accomplished their ranking while competing against the area’s mega-brokerages, “To think, our volume represents what 65 determined agents can accomplish while competing against the larger brokerages, each with near or over 1,000 agents in the marketplace.”

About Sereno Group:

Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Sereno Group now has four offices located in Los Gatos, Saratoga, Los Altos, and Santa Cruz. The 124 team of Sereno Group agents sell and service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information, please visit: www.serenogroup.com

News and Updates January 10, 2017

Sereno Group Named A Notable Company To Watch Nationally By Rismedia

LOS GATOS, CA—April 24, 2008. Sereno Group Real Estate has been named a notable company to watch nationally in RISMedia’s 20th Annual 2008 Power Broker Report. The report was published in RISMedia’s Real Estate magazine’s April 2008 edition.

“To be named to such a prestigious and reputable list is a testament to the strength, professionalism, and excellence of the agents who make up Sereno Group,” says Chris Trapani, Owner and CEO of Sereno Group, “Even more pleasing is to be recognized as a notable brokerage to watch after only one full year of production, as well as accomplishing so much with approximately 70 agents. Our team is incredible.”

For years, the nation’s top real estate brokers have sought to be included in the report—an indispensable reference tool used by the real estate industry. RISMedia’s Power Broker Report is read by more than 300,000 real estate professionals, thousands of leading corporate relocation decision makers and is accessible online to millions of interested consumers.

The Power Broker Report & Survey is compiled annually by RISMedia and is based on data collected by an annual survey of leading residential real estate brokerage firms. All sales and transaction volume comes directly from brokerages and is verified and substantiated by external sources, in most cases accounting firms, prior to publication.

Based in Norwalk, CT, RISMedia was founded in 1980 as the premier source of news and businessdevelopment information for the residential real estate and home services industries. RISMedia is the leading media organization for best practices information, breaking news and analysis, educational and networking events, and marketing and branding solutions for the leading real estate and home services companies throughout the United States. For more information, visit www.rismedia.com.

About Sereno Group:

Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Sereno Group now has four offices located in Los Gatos, Saratoga, Los Altos, and Santa Cruz. The 124 team of Sereno Group agents sell and service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information, please visit: www.serenogroup.com

News and Updates January 10, 2017

A Couple Of Saratoga Boys Coming Home

LOS GATOS, CA—June 16, 2008. Sereno Group Real Estate announced the opening of its new state of the art Downtown Saratoga office, as well as the hiring of six industry leading agents to direct the company’s efforts in the new marketplace.

Continuing its philosophy of utilizing the natural environment with cutting edge technology, Sereno Group has again enlisted Karen DeBoer and Tollgate Interiors to design the new office. It embodies Saratoga’s entrepreneurial and progressive spirit with thoughtfulness toward the city’s natural and picturesque setting: a blend of natural light and custom workspaces supported by state of the art peripherals and multiple high definition flat screen TVs.

Sereno Group opens the Saratoga office during what most consider a challenging time in the real estate market. “In spite of what people might see as a risky move in an uncertain market, we see an incredible opportunity; a chance to associate our company with one of the centerpiece communities of Silicon Valley and its storied history,” says Chris Trapani, President and CEO of Sereno Group, “We have always taken the contrarian approach to our growth strategy. Our decision process is focused on the long term benefit to our clients, agents and company, even though it might be in contrast to the strategy of other brokers in our marketplace.”

Thus far, Sereno Group has added six strong agents to the Saratoga location. Longtime successful Saratoga Realtors Brenda Duchesne Miller, Tim and Gail Evjenth and their partner Kirsten Reilly will be joined by Bev Harada and Bernadette Durand. Everyone on the team has deep and longstanding connections to the local community and has worked, served and volunteered in various capacities in and for Saratoga related organizations.

The new office is located at 14506 Big Basin Way, Saratoga, CA 95070. The main office phone is 408- 741-8200.

About Sereno Group:

Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Sereno Group now has four offices located in Los Gatos, Saratoga, Los Altos, and Santa Cruz. The 124 team of Sereno Group agents sell and service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information, please visit: www.serenogroup.com

News and Updates January 10, 2017

Sereno Group Real Estate Opens New Office

LOS ALTOS, CA—October 20, 2008. Sereno Group Real Estate announced plans to open a state of the art Los Altos office, as well as the hiring of co-manager Alicia Nuzzo, long time Los Altos agent Alice Nuzzo and 17 additional, full-time, experienced Realtors.

The new office will be located at 369 South San Antonio Road, Los Altos. Karen DeBoer and Tollgate Interiors will oversee the design and execution of the office creation, which will reflect Sereno Group’s philosophy of respecting and utilizing the natural environment along with cutting edge technology.

The hiring of the Nuzzos and the experienced group of agents is representative of Sereno Group’s strategy of opening in a new market with very reputable and top producing agents. Alicia Nuzzo most recently served as Branch Manager of the Coldwell Banker Los Altos San Antonio office. Alicia is highly regarded for her success in sales, management and for her involvement with the Silicon Valley Association of Realtors and the California Association of Realtors. She will co-manage the office with Chris Trapani, President and CEO of Sereno Group, who has moved his office to Los Altos to oversee daily operations.

Alice Nuzzo comes to Sereno Group as one of the most respected Realtors on the peninsula with over 30 years of experience. A longtime resident of Los Altos Hills, Alice was a founding co-owner of Seville Properties in 1979. Through her leadership, Seville Properties became recognized as one of the leading brokerages in the area for its high standards of professionalism and productivity. Alice has received numerous production and achievement awards recognizing her success in real estate and for her involvement and care for people and the community.

“We could not be more thrilled and honored to be working with this experienced group in our efforts to open our new Los Altos office,” said Chris Trapani, “I have known and respected all of these individuals for many years, especially Alice, who is a legend in Silicon Valley real estate.”

The combined average annual production of this founding group of experienced agents is approximately $200 million. Sereno Group plans on hiring an additional 25 to 30 experienced agents over the next several months as they prepare to open their permanent Los Altos office which will bring the estimated annual office production to over $400 million. Sereno Group is projecting the company will have 120 agents working from their 3 locations (Los Gatos, Saratoga and Los Altos) by the first quarter of 2009, producing between $800 million and $1 billion in annual sales volume. This would continue to solidify Sereno Group’s position of having the highest per agent productivity as compared to all other residential real estate firms in Silicon Valley and will firmly position the company within the Top 4 most productive residential real estate firms in the area.

For more information, please visit: www.serenogroup.com

News and Updates January 10, 2017

Small Can Be Beautiful: Sereno Group Brings Boutique Atmosphere To Community Real Estate

It’s not much of a secret anymore – there’s a new real estate office in town and several local agents are banking on the new business.

Longtime Coldwell Banker agents Alice Nuzzo, Alicia Nuzzo, Jeanne MacVicar, Jane Bigelow and 20 additional experienced agents are now working for Sereno Group Real Estate in Los Altos.

Sereno Group’s President and CEO Chris Trapani quoted a colleague who summed up the professionals’ change in employer.

“Shift happens,” Trapani said.

Temporarily housed in second-floor offices above Heritage Bank at 419 S. San Antonio Road, Trapani said his business associate Alice Nuzzo has more than 30 years’ experience in real estate, 13 with Cornish & Carey. In 1979, she co-founded Seville Properties, which grew to three offices in the area with 110 agents before Coldwell purchased the company in 1998.

“Through her leadership, Seville Properties became recognized as one of the leading brokerages in the area for its high standards of professionalism and productivity,” Sereno’s vice president, Ryan Iwanaga, wrote in a press release.

Trapani remembered the high standards Seville Properties adhered to and the positive reputation the company enjoyed in the community.

Once Coldwell’s president and chief operating officer for more than 1,500 agents, Trapani left Coldwell Banker and launched Sereno Group in Los Gatos with 25-30 experienced agents in 2006. “Sereno,” a Spanish word, means “calm” in English – Sereno’s growth was anything but.

Today, there are 80 agents in Los Gatos, a second branch was established in Saratoga Village this year, and now, Los Altos.

Experience is key here. In this troubled economy, Trapani said it takes an experienced agent who has weathered similar situations to thrive in the real estate business.

“We’re not just anyone with a license,” he said. “People will tell you, (Sereno) is where the experienced agents work.”

Alicia Nuzzo, Alice’s daughter, recently joined Sereno Group and will comanage the Los Altos office with Trapani.

Trapani’s business ethic is guided by the words of Yvon Chouinard, founder and owner of Patagonia. The opening paragraphs of Chouinard’s book, “Let My People Go Surfing” (Penguin Group, 2005), state, “Yet business can produce food, cure disease, control population, employ people and generally enrich our lives. And it can do these good things and make a profit without losing its soul.”

The words are Trapani’s mantra.

“We have never done a subprime loan,” he said. “We’re a socially responsible business – our profit is a by-product.”

The Santa Clara County Green Business Program has certified that all Sereno offices are green, and Sereno agents are actively involved in the community.

From recycling to smart lighting, Trapani said the organization emphasizes environmental responsibility – all offices are converting loan transactions’ voluminous paper documents to electronic records.

“Historically, real estate has been the slowest to change technologically,” Trapani said.

Iwanaga predicted Sereno’s three offices would have 120 agents and produce an annual sales volume of $800 million to $1 billion by the first quarter in 2009. In addition to the 25 agents working at Sereno’s Los Altos office, Trapani said he expects to add 25-30 experienced agents over the next several months and expand up the Peninsula to include Palo Alto, Woodside and Portola Valley, with controlled growth and a long-term strategy.

“Our plan is to really hug the Peninsula,” he said, noting several agents north of Los Altos have expressed interest in Sereno.

In the meantime, the sign is up and Sereno’s new offices at 369 S. San Antonio Road are in the process of an interior makeover. Trapani said Sereno Group should be established in its permanent offices by the end of December.

For Alice Nuzzo, the move will be akin to coming home. “That’s the building where I first started my real-estate career,” she said.

News and Updates January 10, 2017

Sereno Group Launches New Web Site

LOS GATOS, CA—February 5, 2009. Sereno Group Real Estate announced the launch of their new dynamic company website, featuring cutting edge 2.0 web technology and programming. The new serenogroup.com will further leverage Sereno Group’s on-line strategy by offering real time property searches, streaming video and a property section featuring exclusive Sereno Group properties.

“The new serenogroup.com will allow Sereno Group to communicate with web visitors in a way that is immediate and interactive,” Sereno Group President and CEO, Chris Trapani, said, “It will also allow us to share the company’s journey as we strive towards continued success while maintaining a culture of socially responsible business practice.”

Along with the site’s property search and video capabilities, visitors will find all of Sereno Group’s available listings both active and exclusive, current open house information with included mapping location, full agent roster and a list of Sereno Services. The website also represents Sereno Group’s effort to provide a truly interactive experience for the site’s visitors.

The “About Sereno” section offers a streaming video highlighting Sereno Group’s history and long term vision. Sereno Group intends to expand the video library to highlight other aspects of the company, its community involvement and philanthropy and is an aspect of the company’s desire to participate in thought leadership when it comes to real estate news and information on the web.

Sereno Group partnered with Baynet World, Inc., an industry leader in real estate technology platforms, to create the site and received design and aesthetic creation from marketing consultant Kevin Story, owner of 3Degrees Marketing.

“Our partnerships with Baynet and 3Degrees were crucial in the final creation of our new website,” Trapani said, “With Baynet’s all-inclusive real estate platform and 3Degrees’ global marketing perspective and counseling, we were able to really focus on all aspects of the site’s design and application. We are very pleased with the end result.”

Baynet will also provide Sereno Group with a state of the art back-end agent site that will serve as the company’s new internal intranet site. The intranet site is directly tied into the public site and will enable Sereno Group to coordinate company and property information between their three offices as well as instantaneous interaction with serenogroup.com.

About Sereno Group:

Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county year to date. Sereno Group now has four offices located in Los Gatos, Saratoga, Los Altos, and Santa Cruz. The 124 team of Sereno Group agents sell and service the Santa Clara, San Mateo and Santa Cruz Counties and points beyond.

For more information, please visit: www.serenogroup.com